Customer Advocacy Solutions to Accelerate Sales and Amplify Marketing
Strategic and agile solutions to flex with you.
Customer content to influence pipeline
What buyers expect—authentic peer stories that prove results. Delivered in flexible formats for use on any web, social or mobile property.
Best For: Lean marketing teams that need basics—differentiated advocacy content that’s SEO-ready without the heavy lift.
- case studies
- testimonials
- sales decks
- video interviews
- webinars
- social posts
- blogs
- and more
Thought leadership to distinguish you
You and your customers have unique insight. Share your perspectives in ways to influence conversations, build credibility and earn your place as trusted sources of knowledge.
Best For: Marketers on the cusp of significant growth and change.
- scholarly articles
- industry publications
- conference presentations
- podcast interviews
- white papers
- e-books
Sales references to accelerate deals
Mobilize advocates for persuasive reference calls that accelerate deals—powered by our frameworks, playbooks, and coaching.
Best for: Marketers partnering with sales and customer success to drive growth through advocacy.
- embed advocacy activities into sales processes
- accelerate advocate readiness
- curate mutually beneficial advocate activities
- train teams on tools, templates and playbooks
Programs to dynamize customer voice
Gather your customers to exchange ideas and feedback on your strategic direction, market forces, and your shared future.
Best for: Organizations ready to embark on a shared vision /shared value journey with key customers.
- reference programs
- referral programs
- advisory boards
- user groups
- peer review programs
Campaigns built on customer trust
Galvanize interest and engender trust in buyers with social proof demonstrated by their peers.
Best For: Marketers and sales partners on a growth trajectory and committed to a high-degree of collaboration.
- voice of customer campaigns
- account-based marketing support
- demand generation support
Wraparound services & coaching
Our tailored coaching engagements focus and scale capabilities to support your strategic plans. Whether you’re pre-IPO, in growth mode, launching a new brand, or gearing up for a new product introduction, we can provide the expert touch needed to realize the full impact of customer advocacy.
Best For: Organizations navigating rapid or significant challenges.
- custom coaching engagements to:
- align systems and teams
- accelerate the readiness of advocates
- reset with sales and customer success teams
- develop new capabilities
- launch a new program from scratch
- workshops for sales, marketing and customer success
teams - technology advisory services